Apple raises Mac and iPad prices as the AI memory crunch reaches the shelf

Apple raises Mac and iPad prices as the AI memory crunch reaches the shelf

The AI boom has been an abstract thing for most consumers, a story about data centres and model launches happening somewhere else. This week it arrived somewhere concrete: the price of a Mac. Apple is raising prices on Macs and iPads to offset the soaring cost of memory and storage chips, the bill for an […]

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