Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back.

Google has a publisher problem. AI Overviews, the AI-generated summaries that now appear at the top of search results for a growing share of queries, have been correlated with a 58 per cent reduction in click-through rates to the websites whose content those summaries are built on. Penske Media has filed an antitrust lawsuit. The […]

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Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back.

Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back.

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