The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.

The founders of IronSource spent a decade building tools that helped mobile app developers monetise their products through advertising. They sold that company to Unity for $4.4 billion in 2022, watched Unity dismantle the ad network they had built, left in 2024, and have now returned with a company whose premise is that the entire […]

This story continues at The Next Web

The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.

The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.

Popular News

Five AI labs now let the US government test their models before release. The arrangement is voluntary, has no legal basis, and is the closest thing America has to AI oversight.

In 2018, 4,000 Google employees killed a Pentagon contract. In 2026, Google signed a bigger one. Now the AI researchers are unionising

Coinbase is cutting 14 per cent of its workforce. The reason it gave was not the crypto downturn. It was AI.

ServiceNow projects $30bn by 2030, with a third of ACV from AI

Fervo Energy launches $1.33bn IPO, the largest climate-tech listing of 2026

The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.

A crypto miner became Europe’s most valuable AI startup in two years. Now it is spending $812 million to prove the model scales.

Firecrawl is becoming AI’s default web layer.

Site Navigation

Quick Contact